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BEGIN:VEVENT
DTSTART:20190130T133000Z
DTEND:20190130T173000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Jump Start Your Marketing for 2019
DESCRIPTION:The Petoskey Regional Chamber of Commerce is pleased to partner with Janet Begrow Chambers of Beacon Marketing Solutions to present "Jump Start Your Marketing for 2019" on January 23 and 30 - 8:30 am to 12:30 pm (2 sessions).\n\n \n\nIn a tight economy\, developing a targeted marketing strategy can make a huge difference to your bottom line. This program will help you develop a strategic marketing plan for your business and craft the right messages to the right target audiences. We will review different marketing tactics such as advertising\, direct mail\, social media\, website and internet strategies and marketing materials. Attendees will be given worksheets to complete before attending the seminar. Space is limited so please register early.\n\n\n\nMarketing Plan Framework (Session 1)\n\n  Setting Objectives   Defining Target Audiences   Clarifying Products/Services   Branding\n\n\n\nPromotional Plan Development (Session 2)\n\n  Overview of Marketing Tactics   Media Strategy   Public Relations   Social Media & Internet   Marketing Materials\n\nJanet Begrow Chambers is president and owner of Beacon Marketing Solutions\, a full-service communications company established in 2001. Chambers has more than 30 years experience in marketing having worked for several large corporations in senior marketing positions as well as two national advertising agencies. Over the last 17 years\, Chambers has operated her own marketing company and helped businesses in healthcare\, manufacturing\, financial\, non-profit\, hospitality\, service and retail markets. Janet has taught marketing and business classes at the college level and writes about marketing for several publications. Chambers holds a BA in Marketing from Michigan State and recently moved her business to Charlevoix. More information at: www.BeaconMarketingSolutions.com or www.linkedin.com/in/janetchambers1
X-ALT-DESC;FMTTYPE=text/html:<p><span style="font-family:arial\;"><span style="font-size:14px\;"><strong><span style="border:none windowtext 1.0pt\;padding:0in\;background:white\;font-weight:normal\;"><span style="color:black\;">The Petoskey Regional Chamber of Commerce is pleased to partner with Janet Begrow Chambers of Beacon Marketing Solutions to present &quot\;</span></span></strong><span style="background:white\;"><span style="color:#333333\;"><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;word-spacing:0px\;">Jump Start Your Marketing for 2019&quot\; on&nbsp\;</span><span style="font-variant-ligatures:normal\;font-variant-caps:normal\;orphans:2\;text-align:start\;widows:2\;-webkit-text-stroke-width:0px\;text-decoration-style:initial\;float:none\;word-spacing:0px\;">January 23 and 30 - 8:30 am to 12:30 pm (2 sessions).</span></span></span><br />\n&nbsp\;<br />\nIn a tight economy\, developing a targeted marketing strategy can make a huge difference to your bottom line. This program will help you develop a strategic marketing plan for your business and craft the right messages to the right target audiences. We will review different marketing tactics such as advertising\, direct mail\, social media\, website and internet strategies and marketing materials. Attendees will be given worksheets to complete before attending the seminar. Space is limited so please register early.<br />\n<br />\nMarketing Plan Framework (Session 1)<br />\n&bull\; Setting Objectives &bull\; Defining Target Audiences &bull\; Clarifying Products/Services &bull\; Branding<br />\n<br />\nPromotional Plan Development (Session 2)<br />\n&bull\; Overview of Marketing Tactics &bull\; Media Strategy &bull\; Public Relations &bull\; Social Media &amp\; Internet &bull\; Marketing Materials</span></span></p>\n\n<p><span style="font-family:arial\;"><span style="font-size:14px\;">Janet Begrow Chambers is president and owner of Beacon Marketing Solutions\, a full-service communications company established in 2001. Chambers has more than 30 years experience in marketing having worked for several large corporations in senior marketing positions as well as two national advertising agencies. Over the last 17 years\, Chambers has operated her own marketing company and helped businesses in healthcare\, manufacturing\, financial\, non-profit\, hospitality\, service and retail markets. Janet has taught marketing and business classes at the college level and writes about marketing for several publications. Chambers holds a BA in Marketing from Michigan State and recently moved her business to Charlevoix. More information at:&nbsp\;</span></span><span style="color:black\;"><span style="font-family:calibri\,sans-serif\;"><span style="font-size:12.0pt\;"><a href="http://www.BeaconMarketingSolutions.com">www.BeaconMarketingSolutions.com</a></span></span></span><span style="font-family:arial\;"><span style="font-size:14px\;">&nbsp\;or <a href="www.linkedin.com/in/janetchambers1">www.linkedin.com/in/janetchambers1</a></span></span><br />\n<br />\n<span style="font-size:14.0pt\;font-family:&quot\;Arial&quot\;\,sans-serif"><o:p></o:p></span></p>\n
LOCATION:The workshops will be held at North Central Michigan College\, 1515 Howard Street\, Petoskey. We will be in Conference Room #4 which is located in the Iron Horse Caf .
UID:e.1318.18265
SEQUENCE:3
DTSTAMP:20260909T221429Z
URL:https://www.petoskeychamber.com/events/details/jump-start-your-marketing-for-2019-01-30-2019-18265
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