Jump Start Your Marketing for 2019
Jump Start Your Marketing for 2019" on January 23 and 30 - 8:30 am to 12:30 pm (2 sessions).
In a tight economy, developing a targeted marketing strategy can make a huge difference to your bottom line. This program will help you develop a strategic marketing plan for your business and craft the right messages to the right target audiences. We will review different marketing tactics such as advertising, direct mail, social media, website and internet strategies and marketing materials. Attendees will be given worksheets to complete before attending the seminar. Space is limited so please register early.
Marketing Plan Framework (Session 1)
• Setting Objectives • Defining Target Audiences • Clarifying Products/Services • Branding
Promotional Plan Development (Session 2)
• Overview of Marketing Tactics • Media Strategy • Public Relations • Social Media & Internet • Marketing Materials
Janet Begrow Chambers is president and owner of Beacon Marketing Solutions, a full-service communications company established in 2001. Chambers has more than 30 years experience in marketing having worked for several large corporations in senior marketing positions as well as two national advertising agencies. Over the last 17 years, Chambers has operated her own marketing company and helped businesses in healthcare, manufacturing, financial, non-profit, hospitality, service and retail markets. Janet has taught marketing and business classes at the college level and writes about marketing for several publications. Chambers holds a BA in Marketing from Michigan State and recently moved her business to Charlevoix. More information at: www.BeaconMarketingSolutions.com or www.linkedin.com/in/janetchambers1
Exhibit - "Homecoming: The History of the Harbor Springs High School"
Harbor Springs History Museum
May 31 - Dec 31
The Harbor Springs Area Historical Society is pleased to announce the opening of their newest exhibit "Homecoming: The History of the Harbor Springs High School" at the Harbor Springs History Museum. The exhibit is filled with Rams memorabilia, artifacts and photographs and includes activities that let visitors become a part of the story. Find out more.