• Jump Start Your Marketing for 2019

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    Name: Jump Start Your Marketing for 2019
    Date: January 30, 2019
    Time: 8:30 AM - 12:30 PM EST
    Registration: Register Now
    Event Description:

    The Petoskey Regional Chamber of Commerce is pleased to partner with Janet Begrow Chambers of Beacon Marketing Solutions to present "Jump Start Your Marketing for 2019" on January 23 and 30 - 8:30 am to 12:30 pm (2 sessions).
    In a tight economy, developing a targeted marketing strategy can make a huge difference to your bottom line. This program will help you develop a strategic marketing plan for your business and craft the right messages to the right target audiences. We will review different marketing tactics such as advertising, direct mail, social media, website and internet strategies and marketing materials. Attendees will be given worksheets to complete before attending the seminar. Space is limited so please register early.

    Marketing Plan Framework (Session 1)
    • Setting Objectives • Defining Target Audiences • Clarifying Products/Services • Branding

    Promotional Plan Development (Session 2)
    • Overview of Marketing Tactics • Media Strategy • Public Relations • Social Media & Internet • Marketing Materials

    Janet Begrow Chambers is president and owner of Beacon Marketing Solutions, a full-service communications company established in 2001. Chambers has more than 30 years experience in marketing having worked for several large corporations in senior marketing positions as well as two national advertising agencies. Over the last 17 years, Chambers has operated her own marketing company and helped businesses in healthcare, manufacturing, financial, non-profit, hospitality, service and retail markets. Janet has taught marketing and business classes at the college level and writes about marketing for several publications. Chambers holds a BA in Marketing from Michigan State and recently moved her business to Charlevoix. More information at: www.BeaconMarketingSolutions.com or www.linkedin.com/in/janetchambers1


    The workshops will be held at North Central Michigan College,
    1515 Howard Street, Petoskey. We will be in 
    Conference Room #4 which is located in the Iron Horse Café.

    Date/Time Information:
    January 23 and 30 - 8:30 am to 12:30 pm (2 sessions). Snow date for either session will be January 31.
    Contact Information:
    COST: $150 Chamber member, $200 non-member -- SPACE IS LIMITED. (Member price is for members of the Petoskey Chamber of Commerce, Charlevoix Chamber of Commerce and Harbor Springs Chamber of Commerce.) There is a $25 discount for a second person attending from the same company. There is no discount if you cannot attend both sessions, however, you may send another person from your company to the second session if you are not able to attend. Snow date for either session is Jan 31.

    Register today.  Cancellation policy: Full refund if cancelled by January 2. 50% refund only if cancelled from Jan 7-15. No refund if cancelled after Jan 16. Please direct program questions to Janet Chambers at 231-437-3437 or janet@callbeacon.com or call Lisa Hoyt at the Petoskey Chamber of Commerce, 231-347-4150.
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